Graham was already an incredibly well known figure in the investment world. He’d built up a name for himself over decades but wanted to reach people in a different format to his critically acclaimed newsletter, Wealth Watch.
We spoke and came to the idea that having a weekly “TV show” broadcast on YouTube at a set time each week would be the perfect addition. We suggested due to time being a scare resource for the man that he come down for a morning every month to our studios in Brighton and shoot a month’s worth of videos in one go, then we would edit and schedule them.
In 2 years, Graham now has over 1200 subscribers in one of the most difficult niche’s to market to. His YouTube audience has now eclipsed his Wealth Watch newsletter subscribers. On top of all of this, his bi-annual Wealth Summit has grown from 30 visitors to over 300 in just 2 years.